Procter & Gamble To Buy Native Deodorant

  • Native Deodorant, which is a San Fransisco based company which makes natural deodorants, sold itself to Procter & Gamble for $100 million
  • Since launching 2.5 years ago, Native Deodorant has more than 1 million customers
  • Procter & Gamble already owns deodorant brand Secret but the move it likely to appeal to more health conscious
  • The deal feels similar to the deal make by Unilever last year when it bought Dollar Shave Club for $1 billion