Twitter to Sell “Data Licensing” at a Discount

  • Amid decline ad sales, Twtiter is attempting to boost revenue by selling its enterprise product, data licensing, at a discount
  • Twitter records large amounts of data and sells certain information to enterprise clients – the data could include searchable archieves of tweets to help marketers target and identify trends
  • Data licensing made up $87 million of Twitter’s revenue last quarter, or about 15% of it’s total revenue
  • Twitter is selling 30 days worth of tweets for $149 per month

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