Nike Reports Q2 2017 Results

  • Nike reported Q2 revenue of $908 million, relatively flat from the same time period last year
  • Nike reaffirmed its Full Year guidance of mid single digit growth year over year, with weakness coming from the US but is expected to be offset by the rest of the globe
  • The revenue results come at a time when more consumers are shopping online, forcing Nike to rethink its direct to consumers approach
  • This change in approach has led Nike to sign distribution deals with Amazon and other online marketplaces

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s