Nike Reports Q2 2017 Results

  • Nike reported Q2 revenue of $908 million, relatively flat from the same time period last year
  • Nike reaffirmed its Full Year guidance of mid single digit growth year over year, with weakness coming from the US but is expected to be offset by the rest of the globe
  • The revenue results come at a time when more consumers are shopping online, forcing Nike to rethink its direct to consumers approach
  • This change in approach has led Nike to sign distribution deals with Amazon and other online marketplaces
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