Instagram Boosts its User Count

  • During Ad Week, Instagram disclosed that it added 100 million user to the platform since April 2017, bringing the total count of users to 800 million
  • Of those 800 million user, 500 million are daily active user, which dwarfs Snapchat daily active user pool of 173 million users reported in August
  • Also announced was that Instagram has grown its advertiser base to 2 million accounts