General Mills Misses Q2 Profit Goals

  • General Mills missed their profit targets for Q2 due to a slow down in yogurt and cereal sales in North America
  • General Mills said yogurt sales fell double digits from last year and that cereal was down 7% for the same period last year
  • Due to the weak results, General Mills brought back artificial colors to the Trix cereal brand as customer were clambering for a change back
  • The original change in artificial colors was made in 2016 the appeal to a consumer based who has became increasingly concerned about the products used in their food